Selling Britishness. Commodity culture, the dominions and empire
Details:
- Author(s) Barnes, Felicity
- Publication type Monograph
- Year published 2022
- Pages 242pp; illus
- Publisher Auckland University Press
- Place Published Auckland
Topics:
- Name Advertising
- Name Marketing inc brand & product development, distribution, etc
Countries:
- Australia
- Canada
- New Zealand
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Notes:
Scholarly work. Wadsworth Prize for Business History winner, 2023. Explores how marketers and advertisers created a 'new shared British identity' in the dominions [Canada, Australia, New Zealand] during the interwar years to facilitate the marketing of Dominion commodities in Britain and British made goods in the Dominions. Chapters include: 'The New empire marketing - dominion organisations in the metropolis'; 'Trading on sentiment? - dominion campaigns, emotion and the cultural economy of empire trade'; ''All-British' lands - advertising and the construction of commodity Britishness'; ''British to the Core' - Trade films, the metropolis, and dominion identity'; 'Bringing another empire alive? - the dominions and the Empire Marketing Board'; ''Another Empire Link' - advertising and Britishness in the dominions'; 'Conclusion - the end of selling Britishness?'