Selling Britishness. Commodity culture, the dominions and empire
Details:
- Author(s) Barnes, Felicity
- Publication type Monograph
- Year published 2022
- Pages 242pp; illus
- Publisher Auckland University Press
- Place Published Auckland
Topics:
- Name Advertising
- Name Marketing inc brand & product development, distribution, etc
Countries:
- Australia
- Canada
- New Zealand
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Notes:
Scholarly work. Wadsworth Prize for Business History winner, 2023. Explores how marketers and advertisers created a 'new shared British identity' in the dominions [Canada, Australia, New Zealand] during the interwar years to facilitate the marketing of Dominion commodities in Britain and British made goods in the Dominions