'Commerce and the commodity. Graphic display and selling new consumer goods in eighteenth century England' in D Ormrod & M North (eds), Art Markets in Europe, 1400-1800

Details:

Author(s) Berg, Maxine, & Helen Clifford
Publication type Chapter
Year published 1998
Pages pp187-200
Publisher Ashgate Publishing
Place Published Aldershot

Topics:

Name Consumption, consumerism & associated ethics
Name Marketing inc brand & product development, distribution, etc
Name Advertising

Countries:

Library:

Name British Library
City London
County Greater London
Country England
Postcode NW1 2DB
Visit British Library's website

Groups:

Source guides - types

Notes:

'Addresses the use made of print and graphic culture, especially in the form of trade cards and trade catalogues, to advertise new as well as older commodities'. Focuses especially on the 'middling orders', as opposed to the elite, and how they 'were convinced to want and then to buy' semi luxury goods. Has sections: 'Advertising luxury and desire'; 'Print culture, graphic culture and the public sphere'; 'New consumer goods and graphic display'; 'Trade cards, their images and audience'; 'Trade catalogues'