Branded Gentry. How a new era of entrepreneurs made their names
Details:
- Author(s) Vallance, Charles, & David Hopper
- Publication type Monograph
- Year published 2013
- Pages 312pp; illus
- Publisher Elliott & Thompson
- Place Published London
Topics:
- Name Oral history
- Name Entrepreneurs & business elites
- Name Entrepreneurship inc cultural influences, opportunity, etc
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Notes:
Essays covering 13 business people who in the present era built large and successful businesses that became closely associated with themselves to the extent that their surname became the business's trading brand name - 'they made their name by making their name into a brand'. Covers their lives and entrepreneurial success and reasons for it. Authored by two writers associated with the brand and advertising industries. Essays based on interviews to the extent that large portions of text are direct quotations. Designed for a wide audience. For relevant essays see individual BHE entries