Art of Advertising. Trade cards in eighteenth century consumer cultures

Details:

Author(s) Hubbard, Philippa
Publication type Dissertation, PhD
Year published 2009
Pages
Publisher University of Warwick
Place Published Coventry

Topics:

Name Consumption, consumerism & associated ethics
Name Comparative international studies
Name Advertising media

Countries:

France
United States

Library:

Name Warwick University Library
City Coventry
County West Midlands
Country England
Postcode CV4 7AL
Visit Warwick University Library's website

Groups:

Source guides - types

Notes:

Examines trade cards, their production, use, function, etc, mostly in Britain but also in France and USA, as a distinct form of advertising connecting buyers and sellers of consumer goods. Deals with such issues as professionalisation of retailing, fashioning identities of tradesmen, target consumers, role of engravers, etc, etc