Art of Advertising. Trade cards in eighteenth century consumer cultures

Topics:

  • Name Consumption, consumerism & associated ethics
  • Name Comparative international studies
  • Name Advertising media

Countries:

  • France
  • United States

Library:

Notes:

Examines trade cards, their production, use, function, etc, mostly in Britain but also in France and USA, as a distinct form of advertising connecting buyers and sellers of consumer goods. Deals with such issues as professionalisation of retailing, fashioning identities of tradesmen, target consumers, role of engravers, etc, etc