Advertising. The forgotten years
Details:
- Author(s) Field, Eric
- Publication type Monograph
- Year published 1959
- Pages 158pp; illus
- Publisher Ernest Benn
- Place Published London
Topics:
- Name Advertising
Countries:
Library:
- Name British Library
- City London
- County Greater London
- Country England
- Postcode NW1 2DB
- Visit British Library's website
Groups:
Notes:
A memoir by the writer of the advertising industry in the first 25 years of the 20th century, describing briefly his early career at Spottiswoode Advertising Agency and later S H Benson Ltd but mostly dealing with the wider industry - advertising clubs, first international advertising convention; newspapers and advertising; associations, institutions, societies; advertising's own press; importantly short profiles of c50 individuals then important in the industry [pp98-120]