Ladybird, Ladybird. A story of private enterprise

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  • Name Geopolitical event, natural disaster, etc, impact on business inc end of empire, war, disease, catastrophe, etc, exc industrial conflict
  • Name Marketing inc brand & product development, distribution, etc

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Autobiography forming an authoritative history of the Pasold / Ladybird business, then a world-leading manufacturer of children's clothes. Includes a great deal about the Pasold family's early business interests in Czechoslovakia, the establishment of production in Britain in the 1930s and its subsequent development into a leading business although the years 1945-68 are referred to relatively briefly. Significance of the 'Ladybird' trademark / brand is not covered directly but is obviously important. The 44 chapters include: 'Born in the factory, 1906-12'; 'The Great War, 1914-18'; 'We are no longer Austrian, 1918-21'; 'At the textile college, 1920-24'; 'The great inflation across the border, 1919-24'; 'A year in England, 1924-25'; 'Working with father, 1925-27'; 'Between Moorgate and Aldersgate Street, 10925-27'; 'Fleissen's business community'; 'Two spinning mills at once, 1926-29'; 'White Bear sweaters, 1927-29'; 'Transatlantic adventure, 1929'; 'Battling for survival, 1930'; 'Sterling devalued, 1931'; 'We discover Langley, 1931-32'; 'Held up by red tape, 1932'; 'Made in England, 1932'; 'Counting our losses, 1932-33'; 'Our first ripple machine, 1933'; 'A taste of success, 1933'; 'Advice from Uncle Friedrich, 1933-36'; 'First factory extension at Langley, 1932-35'; 'Woolworth and Marks & Spencer, 1932-35'; 'The dyers defeated, 1932-34'; 'A British passport, 1934-36'; 'The Nazis take over, 1938'; 'Meanwhile at Langley, 1938'; 'War 1939'; '£1,000,000 secret from refugees'; 'Guns or panties, 1939-41'; 'Concentration of industry, 1941-43'; 'Committee men, 1941-44'; 'End of the war insight, 1943-44'; 'There is more to come, 1945-68'. Includes family tree of Pasold family